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Starting A Business

 

    

Name Your Business

There is more to naming your business than just coming up with something that sounds good and you happen to like. Thought must be given to state and local requirements and making sure you don’t infringe upon the rights of someone else’s business name.

Legal Requirements And Implications
Picking a name for your business requires much more than just creativity and a working knowledge of your target market. First you'll need to decide which business structure you will use, since each structure has its own peculiarities. For example, many states require a sole proprietor to use their own name for the business name unless they formally file another name as a trade name, or fictitious name. Read more about How Business Structure Affects Business Names

Similarly, you will need to determine whether your trade name will be the same as the full legal name of your business. Of equal importance is finding out whether your name or a very similar name is being used by another business, and if so, what rights they may or may not have to use the name in the area where you do business. Keep in mind that some businesses only file trademarks within their locality, so it's possible that the same name can be used elsewhere. Here's some information on Trademark FAQs.

Search And Registration
Trade names can be registered through state Secretary of State offices, and for wider marketplace protection, through the U.S. Patent and Trademark Office (USPTO Trademark Search). Businesses should first use the USPTO's online system to search all state and federal trademark registers to see if their proposed name is being used.

Domain Names
For many businesses that operate on the Web, trade names are synonymous with domain names, such as Amazon.com and Monster.com. Domain names are not registered through state or local government; rather they can be obtained through numerous online businesses, most of which will allow you to conduct a name search prior to purchase to make sure your chosen name isn't taken.

 

 

Choose A Structure That Suits You

 

Note: You should consult your attorney and accountant to determine the liabilities and federal tax and paperwork requirement for each business format.

If one of your employees causes an accident, can an injured person sue you and take your house, car, or savings account? Are you paying more taxes than you should on your business income? These are important questions that many small business owners ignore, yet the answers depend on the business' legal structure.

Sole Proprietorships

The vast majority of small businesses start out as sole proprietorships. These firms are owned by one person, usually the individual who has day-to-day responsibilities for running the business. Sole proprietors own all the assets of the business and the profits generated by it. They also assume complete responsibility for any of its liabilities or debts. In the eyes of the law and the public, you are one in the same with the business.

Partnerships

In a Partnership, two or more people share ownership of a single business. Like proprietorships, the law does not distinguish between the business and its owners. The partners should have a legal agreement that sets forth how decisions will be made, profits will be shared, disputes will be resolved, how future partners will be admitted to the partnership, how partners can be bought out, and what steps will be taken to dissolve the partnership when needed. Yes, it's hard to think about a breakup when the business is just getting started, but many partnerships split up at crisis times, and unless there is a defined process, there will be even greater problems. They also must decide up-front how much time and capital each will contribute, etc.

Corporations

A corporation chartered by the state in which it is headquartered is considered by law to be a unique entity, separate and apart from those who own it. A corporation can be taxed, it can be sued, and it can enter into contractual agreements. The owners of a corporation are its shareholders. The shareholders elect a board of directors to oversee the major policies and decisions. The corporation has a life of its own and does not dissolve when ownership changes.

Subchapter S Corporations

A tax election only; this election enables the shareholder to treat the earnings and profits as distributions and have them pass through directly to their personal tax return. The catch here is that the shareholder, if working for the company, and if there is a profit, must pay him/herself wages, and must meet standards of "reasonable compensation". This can vary by geographical region as well as occupation, but the basic rule is to pay yourself what you would have to pay someone to do your job, as long as there is enough profit. If you do not do this, the IRS can reclassify all of the earnings and profit as wages, and you will be liable for all of the payroll taxes on the total amount.

Limited Liability Company (LLC)

The LLC is a relatively new type of hybrid business structure that is now permissible in most states. It is designed to provide the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership. Formation is more complex and formal than that of a general partnership.

The owners are members, and the duration of the LLC is usually determined when the organization papers are filed. The time limit can be continued, if desired, by a vote of the members at the time of expiration. LLCs must not have more than two of the four characteristics that define corporations: Limited liability to the extent of assets, continuity of life, centralization of management, and free transferability of ownership interests.

Write A Business Plan

What goes in a business plan? The body can be divided into four distinct sections:

1) Description of the business
2) Marketing
3) Finances
4) Management

Agenda should include an executive summary, supporting documents, and financial projections. Although there is no single formula for developing a business plan, some elements are common to all business plans. They are summarized in the following outline:

Elements of a Business Plan 

1. Cover sheet
2. Statement of purpose
3. Table of contents


                I. The Business
               A. Description of business
               B. Marketing
               C. Competition
               D. Operating procedures
               E. Personnel
               F. Business insurance


               II. Financial Data
               A. Loan applications
               B. Capital equipment and supply list
               C. Balance sheet
               D. Breakeven analysis
               E. Pro-forma income projections (profit & loss statements)
               F. Three-year summary
               G. Detail by month, first year
               H. Detail by quarters, second and third years
                I.  Assumptions upon which projections were based
               J. Pro-forma cash flow


               III. Supporting Documents
               A. Tax returns of principals for last three years Personal financial 
                   statement (all banks have these forms)
               B. For franchised businesses, a copy of franchise contract and all 
                   supporting documents provided by the franchisor
               C. Copy of proposed lease or purchase agreement for building space               
               D. Copy of licenses and other legal documents
               E. Copy of resumes of all principals
               F. Copies of letters of intent from suppliers, etc.


Sample Plans

One of the best ways to learn about writing a business plan is to study the plans of established businesses in your industry.
 

 

More Information

 

see the Small Business Assn. (SBA) website:

 

 http://www.sba.gov/smallbusinessplanner/index.html

 

SCORE (Service Corps of Retired Executives) 

SCORE "Counselors to America's Small Business" is a nonprofit association dedicated to educating entrepreneurs and the formation, growth and success of small business nationwide. SCORE is a resource partner with the U.S. Small Business Administration (SBA).

SCORE is headquartered in Herndon, VA and Washington, DC and has 389 chapters throughout the United States and its territories, with 10,500 volunteers nationwide. Both working and retired executives and business owners donate time and expertise as business counselors. SCORE was founded in 1964.

SCORE's 10,500 volunteer counselors have more than 600 business skills. Volunteers are working or retired business owners, executives and corporate leaders who share their wisdom and lessons learned in business.

§                         Mentoring advice 24/7  (Ask SCORE online).

§                         In Person Mentoring 389 offices.

§                         Low-cost workshops nationwide.

§                         "How to" articles and business templates.

SCORE is one of America's premier sources of free and confidential small business advice for entrepreneurs.

SCORE Association 
   409 3rd Street, SW, 6th Floor
   Washington, D.C. 20024              www.score.org

   1175 Herndon Pkwy., Suite 900
   Herndon, VA  20170
   Phone 1-800/634-0245 or 703/487-3612
   Fax: 703/487-3066

 



25 businesses you can start and run from your home



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