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Anthony Robbins

 

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Bio

Anthony Robbins is an authority on the psychology of leadership, negotiations, organizational turnaround, and peak performance.  He has impacted the lives of nearly 50 million people from 80 countries with his public speaking engagements and live appearances, along with his audiotape products and best-selling books like Unlimited Power.  He is called upon by leaders from all walks of life, including presidents, CEOs, athletes, and entertainers. 

Anthony Robbins is a writer and motivational speaker who has been called "America's results coach."  In fact, Robbins was probably the most successful of the motivational speakers of the late 1980s-early 1990s. He continues to be a major force, one of the biggest names on the self-improvement circuit.  However, his infomercials (Personal Power and Personal Power II) have not been among the top ten in the past five years, and he is not quite as visible, at least on TV, as he used to be.  Rather, the majority of Robbins’ revenues today are derived from his one-day public seminars and smaller multi-day programs.  He runs about 30 of them, at his resort in Fiji and on the east and west coasts of the United States. Robbins founded and runs 12 companies. In the past two decades, Robbins has written five motivational self-help books, which have been translated into 14 languages. 

He is an international best-selling author, award winning speaker, Chairman overseeing five private companies and Vice Chairman of two companies.

A successful entrepreneur, Robbins serves as Chairman of five private companies and Vice Chairman of to companies that together generate nearly $500 million in revenues per year. While diverse in characterization, all seven plus their five holding companies are geared toward Robbins’ creed of improving the quality of life for people around the world – from Namale Resort & Spa, the award winning 325 acre tropical paradise in the Fiji Islands, to Ideasphere, considered the champion pf the Wellness Revolution. A purpose built health and wellness company, it provides total wellness solutions through its holdings, which include leaders in wellness products, content and services. Robbins is a founding partner. IdeaSphere’s family of companies includes Twinlab Corporation, an award winning leader in the nutraceutical industry.

Anthony Robbins Foundation’s international holiday “Basket Brigade” feeds more than one million people in nine countries every year.

Toastmasters International recognized him as one of the world’s greatest speakers and awarded Robbins the Golden Gavel Award, their most prestigious honor.

After 25 years, the self-proclaimed father of the life coaching industry is still at it. According to Forbes magazine, Robbins’ hallmark program, “Unleash the Power Within”, nets him some $9 million annually; 2,000 people a year complete his life mastery course for $10,000 a session. Robbins commands as much as $300,000 for speeches and enjoys income from merchandise sales on QVC Tv and infomercials.

Products & Services

If one thinks of Dale Carnegie as the grandfather of 20th century Self Improvement movement, then Anthony Robbins is his successor.  Robbins has a tremendous ability to excite people and motivate them to action.  And Self Improvement is, in many ways, about taking action.  Robbins’s main focus is helping us achieve peak performance.  He shows us effective strategies and techniques for mastering our emotions, our body, our relationships, our finances, and our life, and he provides step-by-step programs, teaching the fundamental lessons of self-mastery.

If one wants to gain an understanding of Anthony Robbins, you need to listen to him speak, either on tape or by going to one of his live events.  He has written several very successful books, but his true power comes in is ability to captivate an audience with his spoken words.  If you are looking for an easy way to get started, I would recommend listening to one of his audio tapes, either Get the Edge or the Personal Power II program.  One quick way to actually see Tony is to watch his infomercial for Get the Edge, which is his newer program. 

Prices for Robbins products vary widely, from under $100 for some of his books, CDs or tapes, to $695-995 for 3.5-day events all the way up to $12,000+ for his Master University program. 

Tony Robbins’ companies today derive income from multiple sources. Rather than just selling someone a single $25 book, today he sells them a multimedia “package” comprised of 16 CDs or 10 audio cassettes—for $175-$200. Of course, one may still buy single books or tapes at a retail bookstore.

The number of distribution channels for Robbins products has multiplied, and now includes:

*   retail bookstores

*   the QVC Network, a cable TV channel that sells at least nine “Personal Power”        

        and “The Time of Your Life” packages

*   infomercials

*   multi-day programs and workshops held in hotels, resorts and convention centers

*   direct sales from the company and its website

*   two kinds of franchises:  (1) Anthony Robbins & Associates, and (2) Fortune Practice

       Management)

*  mail order catalogs that sell a variety of self-help/self-improvement gurus’ products.

He also has an infomercial (not currently airing), called: “Personal Power--30 Days To Success”, produced by Guthy-Renker. It has grossed roughly $220+ million since 1989.  This was updated to “Personal Power II.” Company literature claims that Personal Power is the #1 personal and professional improvement system of all time, with 30+ million tapes sold.

Personal Coaching Services

MyPersonalGrowth.com has learned that Tony Robbins has been in the personal coaching business for 5-6 years. Of course, the coaching is not directly by Robbins himself, since he’s so busy with other ventures, but by trained coaches working for him. These are people that are required to have been coaching for at least three years, and who are accredited by one of the coaching schools in the U.S. Coaching is performed by phone, and a typical coach has 50-60 clients. They work full-time.

There are three levels of coaches: 1) master coach, 2) lead coach, and 3) elite coaches. Robbins has about 60 coaches in total, with 5 master, 5 lead and 50 elite coaches. Each one has different fee structures. Master coaches charge $5,760 for a year’s coaching of 36 sessions that last 30 min. each. There is a 6-month plan for $3,240. The elite coaches are more affordable to the masses. They charge $3,360 for a year’s work (36 sessions), or $1,890 for the 6-month plan.

 

Contact Information

Anthony Robbins Companies

9191 Towne Centre Drive

San Diego, CA 92122        

            Phone:  858-535-9900

Website:  www.tonyrobbins.com

 

 

 



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