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Nightingale-Conant
Privately-held Nightingale-Conant of
Chicago for many years was the clear market leader in the field of
self-improvement and motivational audiocassettes. This corporation
traces its roots to 1960. During the mid-1990s, the company had
quadrupled its sales of spoken word audiocassette programs for
personal and career development, and amassed an impressive stable of
well-known authors and lecturers.
The firm is headquartered in Niles, IL with offices
in U.K. and Japan. Nightingale-Conant currently publishes and/or distributes
more than 150 authors and over 1,400 titles in five key areas: Personal
Development, Business Strategy, Sales and Marketing, Wealth Building, Skills and
Learning, and Mind, Body, Spirit. Its Dynamic Coaching Program™ combines
prominent author’s theories and the power of their programs with the knowledge,
experience, and professionalism of certified coaches. Nightingale.com offers
resources such as Build My Mission Statement™, motivational quote of the day,
Higher Achievement Newsletter™, and personal assessments.
The company has branched out into some higher
growth markets recently, such as personal coaching and operating a
speaker’s and trainers bureau. You can book one of about 90 speakers in its
roster. It has also moved more of its operations to the Web, and operates an
online affiliate program where it recruits others to sell its products via
their websites, for a commission.
As a leader in the personal and professional
development community, Nightingale-Conant hires and trains only the most
qualified professional coaches – members of and accredited by the International
Coaching Federation and personally instructed by their outstanding authors.
Topics:
Dynamic
Coaching - Leadership Development
Utilizing Theories developed by Earl Nightingale
Dynamic Coaching - Personal Success
Utilizing Theories and Material written by Brian Tracy
Dynamic
Coaching - Advanced Selling Techniques
Utilizing Theories and concepts developed by Brian Tracy
The company also operates five other
websites, other than its main one, including:
·
AdvantEdge Magazine
·
Dolf Real Estate System -
www.dolfrealestate.com
·
Fast Cash On Internet -
www.fcoicenter.com
·
Your True Spirit –
www.yourtruespirit.com
·
Transforming Debt Into Wealth (John
Commuta system) – www.tdiw.com
Nightingale-Conant markets its tapes by mail order,
at business seminars and via resellers. Nightingale-Conant has also dabbled in
TV infomercials. The Conant family, including chairman and CEO Vic Conant
(Lloyd Conant’s son) owns the company.
The general public is the main target market for
these programs, but many audiobooks are also geared to the corporate market.
Employees such as insurance agents and sales reps, who are constantly in their
cars and seek to make more productive use of their time waiting in traffic and
traveling, make ideal customers for audiocassettes.
The company at one time mailed more than 2 million
letters a month selling audio and video programs for education and personal
growth.
The company had grown
strongly during the 1990s but did not embrace changing technology and the
Internet, which seems to be the main contributor to its reversal of fortunes.
Nightingale-Conant features the works
of the following people (a small sample of the 150+ in total)...
- Tony Robbins - Earl
Nightingale - John Commuta
- Norman Cousins - Harvey
Mackay - Dolf de Roos
- Wayne Dyer - Leo
Buscaglia - Deepak Chopra
- Brian Tracy - Denis
Waitley - Zig Ziglar
- Marianne Williamson - David
Bach - Dr. Mark Hyman
According to company literature, Earl Nightingale,
who passed away in 1989, provided the voice of radio’s hero Sky King, and he
hosted a popular radio program on WGN in Chicago. When he recorded the classic
LP called The Strangest Secret, his voice became motivational magic. His
broadcasting career began while he was still a maritime instructor in North
Carolina, in 1945. After leaving the service, he joined radio station KTAR in
Phoenix. Three years later he went to Chicago and became the voice of Sky King
in the popular radio adventure series. And in the early 1950s, he hosted a
90-min. talk show on WGN that became the most heavily sponsored radio program in
the industry.
In 1956, Earl Nightingale wrote and recorded The
Strangest Secret, which became an overnight bestseller. It earned him a
gold record for sales exceeding 1 million copies and spawned a new industry of
self-development recordings. In 1960, Earl and his partner Lloyd Conant formed
the Nightingale-Conant Corp. in Chicago to pioneer the field of self-improvement
on tape. Although Mr. Nightingale was never involved in the day-to-day
management of the business, he authored many of the company’s best-selling audio
programs.
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